Challenges such as deposit growth, customer acquisition, operational efficiency and digital improvements require targeted strategies supported by critical data. Additionally, fraud prevention and risk mitigation are top priorities when safeguarding customer trust and institutional integrity.

The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. The surveys are fielded to U.S. consumers, spread equally across generations, and leading banking executives. The study gauges consumer and banker sentiments, as well as banker investment priorities and business challenges for the year ahead, all in the context of the current economic landscape.

Gain insight into the latest consumer and banking trends impacting 2025 and beyond. The downloadable ebook summarizes the key findings from our annual ProSight Banking Outlook survey and webinar which dive deep into the banking preferences and investment priorities of executives from leading financial institutions and economic sentiments of U.S. consumers. We'll share crucial trends impacting deposit growth, new client acquisition, operational efficiency, digital customer experience, and how preferences and banking attitudes vary across generations. Fill out the form to gain access to the free ebook.