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The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual survey study developed by research experts. The surveys are fielded to U.S. consumers, spread equally across generations, and leading banking executives. The study gauges consumer and banker sentiments, as well as banker investment priorities and business challenges for the year ahead, all in the context of the current economic landscape.
Join us to learn the latest consumer and banking trends impacting 2025 and beyond. Our banking industry experts will share insights from our annual ProSight Banking Outlook surveys, which deep dive into the banking preferences and investment priorities of executives from leading financial institutions and economic sentiments of U.S. consumers. We'll share the crucial trends impacting deposit growth, new client acquisition, operational efficiency, digital customer experience, and how preferences and banking attitudes vary across generations.
Get the answers to these questions and many more:
What are the emerging trends that will shape 2025 and beyond?
What are the top business challenges and investment priorities for bankers in 2025?
What is ahead for consumer deposit growth?
- Does new customer acquisition hinge on primacy and what drives consumers to switch?
- How should financial institutions handle their digital customer experience expansion and evolution?
- Will AI play a key role in operational efficiency?
- How do consumer attitudes and banking preferences vary by generation?
Speakers
Isio Nelson
Managing Director, Thought Leadership, Fraud & Research
ProSight Financial Association
About Isio
Isio is Managing Director of Thought Leadership, Fraud & Research at ProSight Financial Association. ProSight was formed through the merger of BAI and RMA in early 2024 with the purpose of empowering financial services leaders to strengthen and advance our industry through agnostic data driven insights, industry thought leadership, training, peer networking and decision support solutions. In his role at ProSight, Isio has three distinct leadership roles responsible for the thought leadership that helps inform the financial services industry, leading ProSight’s Fraud Initiatives and leading the industry leading syndicated research and consortium based comparative benchmarking research for U.S. Retail Banking providers. Prior to ProSight, Isio has led multiple teams and business units at Equifax, IXI, Citi, Capital One, and a Startup Fintech lender. Isio holds a Master of Business Administration from the Kellogg School of Management – Northwestern University.
Mark Riddle
Director, Research Intelligence Expert
ProSight Financial Association
About Mark
Mark is an industry veteran who brings a wealth of expertise to ProSight clients. ProSight was formed through the merger of BAI and RMA in early 2024 with the purpose of empowering financial services leaders to strengthen and advance our industry through agnostic data driven insights, industry thought leadership, training, peer networking and decision support solutions. He delivers industry insights and benchmarking program updates to keep our clients informed on critical industry information and their relative performance in the market. Prior to joining ProSight, Mark held consulting and sales positions with Open Solutions, Deluxe Corporation, and various Chicago-area banks for more than 20 years.
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