A ProSight Quick Q&A
Why Gen X Still Matters to Banks
Download Now
All fields required
In this ProSight Quick Q&A with Lee Wetherington, senior director of corporate strategy at Jack Henry, and Marcell King, president and COO of Nuuvia, we explore why Gen X deserves more attention from banks and credit unions today. Long viewed as the overlooked generation, Gen X now sits at the center of major family financial decisions—from helping children enter adulthood to supporting aging parents and preparing for the coming wealth transfer.
Wetherington and King share insights on how financial institutions can stay relevant to Gen X while strengthening relationships across the broader family ecosystem.
Expect the conversation to explore:
Sponsored by:
© 2026 ProSight Financial Association. All Rights Reserved.