In this ProSight Quick Q&A with Primax President Bill Hampton, we take a closer look at how Gen Z is reshaping the future of financial services—and what that means for banks and credit unions today. Having come of age amid economic instability, Gen Z brings a distinct perspective on money, risk, and trust while quickly becoming a powerful driver of long term growth.

Hampton shares insights on how financial institutions can connect with this digital first, values driven generation and remain relevant as expectations evolve.

• Gen Z’s financial priorities and wellness mindset
• What it takes to earn trust in a crowded fintech landscape
• Why digital, empathy, and community are table stakes
• How Gen Z approaches fraud awareness differently
• What its growing wealth could mean for the industry’s future