Cash incentives are a powerful lever for deposit growth, but only when they’re aligned to the right customers, channels, and outcomes. ProSight Marketing Incentive Offers Analysis gives banking leaders a clear, comparative view of how their acquisition incentives perform against peers, across channels, generations, and wealth segments.

With ProSight benchmarking and performance insights, banking leaders and their teams can pinpoint which offers drive meaningful growth, where ROI is at risk, and how to refine incentive strategies to attract higher-value relationships, not just more accounts.

• Benchmark incentive offers against peers to identify over- or under-investment
• Understand which offers perform best by channel, generation, and wealth segment
• Optimize incentive strategy to improve activation, balances, and primary relationships
• Reduce wasted spend by focusing offers on the customers and channels that deliver value

Download the program overview to see how ProSight delivers the data-driven clarity you need to optimize incentive spend, protect margins, and stay competitive before customers choose another institution.