As part of our annual research program, ProSight surveyed 600 U.S. small business owners across four asset tiers (under $1M, $1M to under $5M, $5M to under $10M, and $10M to $20M) to understand the priorities, challenges, and banking behaviors that will influence their decisions in the year ahead. This study is conducted annually and paired with a companion consumer survey, allowing us to identify how small business owner sentiment is shifting year-over-year.

View this complimentary ProSight webinar to gain actionable insights that will inform acquisition, growth, and retention strategies in the year ahead.

This session will cover:

• How do small business owners view the current economic environment?
• How satisfied are small businesses with their primary financial institution, and how likely are they to switch providers in the next six months?
• What types of institutions do small businesses bank with, and what defines those relationships?
• How do top priorities and challenges vary by business asset size?
• How are small businesses allocating spend across operations and expansion?