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Webinar

ProSight Banking Outlook: 2026 Trends

RECORDED: January 14, 2026

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The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual research study developed by industry experts. Each year, we survey U.S. consumers across generations and senior banking executives to understand their priorities, expectations, sentiments in the context of today’s economic landscape.

Join us to explore the emerging trends that will shape 2026 and beyond. Our industry experts will share new insights from the latest ProSight Banking Outlook surveys, including how consumer attitudes and banker priorities are evolving and what it means for deposit growth, customer acquisition, and digital and branch experience.

This webinar will unpack the biggest challenges facing financial institutions: deposit growth, new customer acquisition, and the digital customer experience (CX) and highlight where bankers are making their top investments, from platform integration to digital CX enhancement, and fraud mitigation.

Get the answers to these questions and more:

  • What are the top business challenges and investment priorities for 2026?
  • How much does primacy influence new customer acquisition?
  • What drives consumers to switch providers?
  • How should institutions evolve their digital customer experience?
  • How do banking attitudes and preferences differ by generation?
  • How concerned are consumers about fraud, and how are financial institutions responding?
  • How are banks and consumers using AI?

Speakers

Mark Riddle Profile Pictureupdated

John Rountree

Head of Client Engagement

ProSight Financial Association

About John

John is Head of Client Engagement for Research at ProSight Financial Association. He is responsible for managing client relationships, expanding peer groups and growing consortium participation, and enhancing existing and developing new benchmarking programs. John has a background in retail financial services analytics and growth strategy development. He previously led the Finalta team in North America for McKinsey and was a Partner at The Cambridge Group. He also has financial services consulting experience with The Boston Consulting Group and started his career as an Investment Banker with Deutsche Bank. John holds an MBA in Strategy and Finance from the Kellogg Graduate School of Management and a BA in Economics from Brown University.

Isio Nelson Profile Picture

Mark Riddle

Director, Research Intelligence Expert

ProSight Financial Association

About Mark

Mark is an industry veteran who brings a wealth of expertise to ProSight clients. He delivers industry insights and benchmarking program updates to keep our clients informed on critical industry information and their relative performance in the market. Prior to joining ProSight, Mark held consulting and sales positions with Open Solutions, Deluxe Corporation, and various Chicago-area banks for more than 20 years.