Community banks and credit unions have always strived to convert small businesses that use consumer accounts to business banking. What’s changed is the sizable increase in account holders with business income thanks to the growth of side hustles and microbusinesses—led by Gen Z.

Download “Growing Beyond Traditional Boundaries: New Strategies for Small Business and Gen Z Engagement” for insights into what drives banking and financial decisions among the side-hustle and gig-business community, how to support owners as they grow into small business customers, and how to compete with FinTechs.

You can expect: 

• Insights about what the gig and side-hustle economy means to community banks, credit unions, and their customers.
• Strategies to turn Gen Z small business owners into business account holders.
• Tips on strengthening relationships with Gen X account holders — the gateway to Gen Z.