Fraudsters don’t use a single playbook. They engineer scams for specific generations, specific channels, and specific behaviors. Yet most financial institutions respond with a single fraud education strategy: the same message, the same format, and the same channel for everyone.

This guide gives fraud professionals and risk officers a generational framework for detection, education, and communication that closes the gap between how fraud works and how institutions respond to it.

• The data behind the generational divide — who gets hit, how often, and how much
• The fraud types driving the most damage for younger and older customers, with specific actions for each
• Why your fraud alerts may be mistaken for the scams they’re designed to prevent
• What to say to each generation, and how to say it
• Which channels reach younger customers, and which reach older ones
• An actionable readiness checklist your team can use today

Insights from Jason Bartolacci, Director, ProSight Fraud Alert Network; Maria Noriega, Product and Community Manager, ProSight Fraud Alert Network; and Mark Malinowski, Commander, Ocean County Narcotics Strike Force.