Generation Z is redefining financial services and rewriting the rules of trust, loyalty, and digital experience. The new Primax Banking in Focus research reveals how financial institutions can evolve to meet these rising expectations and grow with purpose.

• The different generational mindsets and preferences regarding financial services
• The barriers and motivators for financial institution engagement, especially among Gen Z
• How community and regional banks can differentiate themselves in a competitive financial landscape 

This is more than a generational trend. It’s a blueprint for future-ready growth.