In April’s ProSight Executive Report, we explore strategies banks and credit unions are employing to grow their deposit base as competition from non-banks intensifies, consumers turn fickle, and the path of inflation and interest rates grows cloudy.

• Snapshots
  Deposits: A view on trends from banks, what stablecoins will mean, and what betas tell us about funding costs.
• Deposit Rates and An Easing Fed: A Contrarian View
  Understanding generational changes in consumer demands, some banks are flipping the usual pricing script to attract and retain customers.
• The Quest for Deposits in Uncertain Times
  Amid inflation uncertainty, an unclear path for interest rates, and competitive crosscurrents, banks and credit unions are getting creative in their strategies to attract customer dollars.
• Retaining Deposits and Competing with Fintech in 2026 
  Upgrading the digital account-opening experience is one way banks and credit unions can stop account holder attrition.