Webinar
State of U.S. Deposits
RECORDED: March 10, 2026
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Watch the first webinar in ProSight’s 2026 quarterly webinar series, State of U.S. Deposits, developed for financial services leaders who want reliable, data driven insights into consumer and small business deposit trends.
This session features near real-time intelligence from ProSight’s industry-leading data network, including trends in Marketing Incentive Offers—one of the fastest-growing strategies influencing consumer checking acquisition. Our industry experts will highlight weekly deposit trends, emerging shifts in customer behaviors, and early indicators shaping the 2026 financial services landscape. A live Q&A will follow.
During this webinar, we’ll explore:
Speakers

Tom Hoscheidt
Managing Director, Research
ProSight Financial Association
About Tom
Tom is a seasoned veteran in the financial services industry, with over 40 years of experience focusing on research and competitive benchmarking. For the past two decades, he has played a vital role as managing director within ProSight’s research department and served as a lead architect of ProSight’s consumer and business benchmarking programs. Presently, Tom channels his expertise into Thought Leadership, New Product Development, and Client Relationship Management. A trusted industry speaker, Tom shares his insights at prestigious events including ProSight’s quarterly State of Deposits webinar, leading Deposit Pricing Conferences, and Industry Insights presentations to CBA's Deposit and Payments Committee.

John Rountree
Head of Client Engagement
ProSight Financial Association
About John
John Rountree is Head of Client Engagement for Research at ProSight Financial Association. He is responsible for managing client relationships, expanding peer groups and growing consortium participation, and enhancing existing and developing new benchmarking programs. John has a background in retail financial services analytics and growth strategy development. He previously led the Finalta team in North America for McKinsey and was a Partner at The Cambridge Group. He also has financial services consulting experience with The Boston Consulting Group and started his career as an Investment Banker with Deutsche Bank. John holds an MBA in Strategy and Finance from the Kellogg Graduate School of Management and a BA in Economics from Brown University.
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