During the first half of 2026, several key trends have emerged in the small business deposit market. Business owners are strongly focused on growth, uncertain about the future, and seeking yield in the higher-rate environment. More than half of those surveyed by ProSight in March and April indicated they were at least considering switching banks.

This eBook explores attitudinal data collected from 600 small businesses in four size tiers, ranging from microbusinesses to enterprises with annual sales volumes of up to $20 million. It covers four themed subtopics: 

• Emerging trends defining the small business deposit market 
• Factors influencing banking primacy and switching behavior 
• Channel experiences and opportunities to deliver superior service 
• The near-term outlook on depositing, borrowing, and small business financial forecasting 

Financial institutions can use these insights to refine their customer acquisition and retention strategies, design more impactful channel experiences, and plan for what the remainder of the year may bring.