The next session in ProSight's 2026 quarterly webinar series, developed for financial services leaders seeking reliable, explores data-driven insights into consumer and small business deposit trends.

Drawing on near real-time analysis from the ProSight Consumer Pulse and Small Business Pulse consortiums, a network of traditional and direct banks, this session will provide timely insights into both deposit activity and the customer behavior driving it.

Our research experts will highlight weekly deposit trends, emerging shifts in customer behavior, and signals shaping the financial services landscape heading into year-end.

• Recent trends in consumer and small‑business deposit activity
• Key drivers behind the shifts in banking behavior
• How deposit patterns vary by segment and institution size
• Strategic implications for acquisition, growth, and retention through 2026 and beyond

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