The June 2026 installment of ProSight's 2026 quarterly webinar series was developed for financial services leaders who want reliable, data-driven insights into consumer and small business deposit trends.

This session combined near real-time intelligence from ProSight's industry-leading data network with additional insight from the Equifax IXI™ Network Wealth Trends Report, which tracks U.S. household wealth across 130+ million households using direct-measured data from over 90 leading financial institutions. Our industry experts highlighted weekly deposit trends, emerging shifts in customer behaviors, and early indicators shaping the 2026 financial services landscape. Together, these insights provide a deeper understanding of both deposit activity and the wealth trends influencing customer behavior, helping financial institutions optimize strategies for acquisition, growth, and retention.

During this webinar, we explored:

• What are the recent trends and shifts in consumer and small business deposit activity?
• What factors are contributing to these changes across the industry?
• How do deposit patterns vary by segment and bank size?
• What implications do these deposit and wealth trends have for strategy heading into the rest of 2026 and beyond?